Job Description 2: Product Content Creator & Brand Presenter

Role Overview

This person becomes one of the public-facing voices of the product. The role combines Content Creation, UGC, Product Education, Video, Presenting, Webinars, and Community engagement. This is a highly hands-on position — the candidate should be comfortable getting on camera, creating content themselves, demonstrating software, and presenting to an audience.

Core Responsibilities

UGC & Content Creation

• Short- and long-form content across TikTok, Instagram, YouTube Shorts, LinkedIn and other channels: UGC-style videos, demos, hooks, testimonials, paid creatives and educational/social content

• Comfortable becoming a recognizable face of the product

Product Education

• Create product tutorials, 30–90 second feature walkthroughs, and onboarding videos

• Cover tips, best practices, use cases, and feature launches

• Explain features simply and stay close to product updates for accuracy

Webinars, Events & Community

• Host webinars, live product demos, and workshops

• Present with slides at community sessions and public events

• Engage users live and gather feedback

Candidate Requirements

Must-Have

• Very comfortable speaking on camera

• Strong spoken English

• Able to communicate naturally with a US audience

• Confident public speaker/presenter

• Able to create content without every sentence scripted

• Comfortable demonstrating software/products

• Basic video recording and editing skills

• Comfortable setting up camera, lighting and audio independently

• Full working-hours overlap with the client's time zone required

Strongly Preferred
Experience in one or more of: UGC, SaaS content, product marketing, video content, social media, webinars, presenting, teaching, community building, product education, or paid ad creative. Experience creating content for a US audience is particularly valuable.

Performance Indicators
Consistent UGC pipeline, steady ad creative supply, useful product tutorials, educational content, regular webinars/live sessions, stronger product understanding, higher brand engagement, and content that supports growth.